By adding news to your website, you will be adding extra content, and the search engines will visit your site more often. What sort of news, or other regular additional content could you provide your SEO company with? What about a blog, or focusing on a department or member of staff in your company? What about a product of the week, or a branch of your company?

It’s not enough to use keywords in the body of your content; keywords need to be up front and center with a place in both the headline of your articles and Pinterest in each page’s title.

Structuring your own site for SEO can play a very important part in optimizing your pages. Your page must contain plenty of links to other significant pages in your site because it helps spread your site’s authority score evenly throughout your page.

SEO news It is best practice to use the HTML tag around some keywords that are relevant to the page and that are listed in that page Meta keyword list. DO NOT use them everywhere and on every keyword as this will cause an overuse of the tags. Using it once or twice in a page or post is plenty. I recommend using the tag around a keyword that appears the most. DO NOT bold every single word i.e. if your keyword was ‘SEO’ and on the page you have SEO appearing 10 times, just make one bold which is enough.

It’s funny, you might be thinking. You might be wondering, in our SEO strategies, how do you log what sort of traffic channels you are activating for those pages?

Get your keywords right. One of the most important parts of SEO is the keywords. On-page SEO is what affects your results on search engines therefore you must get it right. Before you even build your website make sure you already have chosen keywords (around 2-3 keywords). Your webpage will be based around the keywords you have chosen. The page title is the single most essential on-page SEO factor so include them in there!

Many of the SEO tips available online focus on the design of your website. You must create your site in a search engine friendly way, but off-page SEO factors are much more important in determining the future success of your business. SEO friendly website design will keep you ranked high in the search ranking once you’ve gotten there. However, you’ll need to have links on other sites pointing back to yours. If you can get many of the websites that search engines consider relevant and important for your keywords to place a link on their page back to yours, then the search engines will consider your site is important as well. This is the most effective way to ensure you get and stay atop the search engine rankings for your chosen keywords. Your website design will support your efforts to stay there.

Important note: If you choose multiple keywords, make sure your keywords do not belong to different niches. They should belong to the same niche. Otherwise, search engines would be confused what your website is all about. Makes sense right?